PANTALOON tie-upwith edible oil producer
India’s largest retailer, Pantaloon, has signed a strategic agreement with Ruchi Soya Industries Limited, the country’s largest producer and supplier of edible oils, whereby both companies will work together in order to grow the sales of the product category in Pantaloon’s Food Bazaar supermarkets. The agreement is expected to include packaging innovations, private labels and new product developments. Ruchi Soya brands are also likely to find preferential brand visibility and treatment at the stores. Edible oils are an important category for Food Bazaar, accounting for around 10% of store sales
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